Make personalized recommendations in your email signature for a revenue lift of 1%

When customer service agents engage shoppers, you can’t be too pushy with a product the shopper didn’t ask for. Especially if they have an issue that needs solving. The agent’s signature is a subtle (but effective) way to bump a relevant product to still-interested shoppers.

Who does this? Dr. Squatch, Good American

Why 1% lift? If 20% of your customers reach out to support and 5% of those customers convert due to personalized recommendations, you’ll see an uplift of 1% in revenue.

How to implement this tip? Include an upsell link in the signature of customer support agents. The product link can come from a product the customer has checked previously or that was in the abandonment cart.

I’ve been wanting to try Dr. Squatch’s soaps for a while. Crystal got me their Star Wars variety pack for our anniversary. Gentlemen, it’s amazing! Go with them and never look back. My skin has never felt better, and the smells… pic.twitter.com/YDZPEEvyzN

— Curtis S. Holman👨🏽🦯 (@blindvoice91) August 20, 2021

📚 Get more context and in-depth tips in our article on email signature marketing. Or, check out our recipe on PS Macros for step-by-step instructions for this tactic.