Gorgias vs.

Gladly

Gladly limits CX ROI for ecommerce brands

With no true conversational AI, limited Shopify tools, and high costs, Gladly leaves ecommerce brands facing inefficiencies — gaps that Gorgias easily fills.
4.6 G2
4.3 Shopify App Store
4.1 Trustpilot
Join thousands of brands who
switched to Gorgias

Why 15,000+ ecommerce brands choose Gorgias over Gladly

Shopify
AI
Sales
Price
Enterprise
Shopify

Made for Shopify brands

Built around Shopify from the beginning, Gorgias powers support with 35+ Shopify variables to personalize responses faster. Combine that with custom Rules that auto-tag, route, or prioritize tickets, and agent efficiency is at an all-time high.

Gladly limits agents to just 12 variables and lacks a deep Shopify integration. This means slower handle times, less automation, and more manual work for your team. For Shopify brands, Gladly can’t keep up.

AI

AI that’s ready to use on day one

Gorgias’s AI Agent is user-friendly and intuitive. It learns from your Help Center and internal policies — no complicated setup required. Then, it resolves up to 60% of conversations from email and chat, all in your brand voice.

Gladly’s Sidekick isn’t true conversational AI. You have to build step-by-step workflows for every single type of question. Plus, Sidekick costs $0.60 per conversation, even when it doesn’t resolve anything.

Sales

Your 24/7 sales assistant

AI Agent handles the entire shopping journey, not just support. It chats with shoppers in real time, suggests the right products, applies discounts, and clears up hesitations before checkout.

Gladly has no equivalent. No AI-powered product recommendations. No dynamic discounts. No way to capture all revenue opportunities.

Price

Flexible pricing with real value

Gladly requires a 10-agent minimum and only offers annual contracts, meaning you’ll spend at least $21,600 per year just to try it out. That’s before adding seasonal staff or extra features.

Gorgias offers more flexibility: no seat-based pricing and no long-term lock-in. Scale up or down as your brand evolves.

Enterprise

Scales with you, without the struggle

40% of the top 250 Shopify brands trust Gorgias to power support at scale. Get quickly set up with a hands-on onboarding team and advanced features you can start using right away.

Gladly slows teams down. One brand said it best: “We had to hire someone just to implement it, and still got no help from a CSM.” Between the learning curve, upfront fees, and lack of support, Gladly will only set you back.

Shopify
Made for Shopify brands

Built around Shopify from the beginning, Gorgias powers support with 35+ Shopify variables to personalize responses faster. Combine that with custom Rules that auto-tag, route, or prioritize tickets, and agent efficiency is at an all-time high.

Gladly limits agents to just 12 variables and lacks a deep Shopify integration. This means slower handle times, less automation, and more manual work for your team. For Shopify brands, Gladly can’t keep up.

cta image 1
AI
AI that’s ready to use on day one

Gorgias’s AI Agent is user-friendly and intuitive. It learns from your Help Center and internal policies — no complicated setup required. Then, it resolves up to 60% of conversations from email and chat, all in your brand voice.

Gladly’s Sidekick isn’t true conversational AI. You have to build step-by-step workflows for every single type of question. Plus, Sidekick costs $0.60 per conversation, even when it doesn’t resolve anything.

cta image 1
Sales
Your 24/7 sales assistant

AI Agent handles the entire shopping journey, not just support. It chats with shoppers in real time, suggests the right products, applies discounts, and clears up hesitations before checkout.

Gladly has no equivalent. No AI-powered product recommendations. No dynamic discounts. No way to capture all revenue opportunities.

cta image 1
Price
Flexible pricing with real value

Gladly requires a 10-agent minimum and only offers annual contracts, meaning you’ll spend at least $21,600 per year just to try it out. That’s before adding seasonal staff or extra features.

Gorgias offers more flexibility: no seat-based pricing and no long-term lock-in. Scale up or down as your brand evolves.

cta image 1
Enterprise
Scales with you, without the struggle

40% of the top 250 Shopify brands trust Gorgias to power support at scale. Get quickly set up with a hands-on onboarding team and advanced features you can start using right away.

Gladly slows teams down. One brand said it best: “We had to hire someone just to implement it, and still got no help from a CSM.” Between the learning curve, upfront fees, and lack of support, Gladly will only set you back.

cta image 1
Learn why this brand switched from Gladly to Gorgias

Hear directly from brands why they chose Gorgias

Read case study
Eliminate turnaround times and create exceptional customer experiences
"Monday used to be the hectic day. We were flooded with the influx of inquiries and we needed to keep up with everything. With Gorgias Automate, shoppers get their answers solved, even outside of business hours."
Addison Debter
,
Head of Customer Service
at
Kirby Allison
Read case study
"I believe that AI combined with human agents is the future—that’s where we’re going to see perfect customer experience."
Tosha Moyer
,
Senior CX Manager
at
Psycho Bunny
Read case study
"At 6pm on the second day of Black Friday week, our CX agent said: ‘Alright, I’ll see you tomorrow. We’re at inbox zero.’ Without Automate, that wouldn’t happen."
Ron Shah
,
CEO and Co-Founder
at
Obvi

Gorgias outperforms competitors across the board

Don’t just take it from us, here’s what brands have to say about why Gorgias is better than the rest
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0/5
Trustpilot Score
0/5
G2 Ease of Setup
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G2 Ease of Setup
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0/5
0/10
0/5
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0/5
0/10
0/5
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
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0/5
0/10
0/5
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
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Hear directly from brands why they chose Gorgias

Read case study
Eliminate turnaround times and create exceptional customer experiences
"Monday used to be the hectic day. We were flooded with the influx of inquiries and we needed to keep up with everything. With Gorgias Automate, shoppers get their answers solved, even outside of business hours."
Addison Debter
,
Head of Customer Service
at
Kirby Allison
Read case study
"I believe that AI combined with human agents is the future—that’s where we’re going to see perfect customer experience."
Tosha Moyer
,
Senior CX Manager
at
Psycho Bunny
Read case study
"At 6pm on the second day of Black Friday week, our CX agent said: ‘Alright, I’ll see you tomorrow. We’re at inbox zero.’ Without Automate, that wouldn’t happen."
Ron Shah
,
CEO and Co-Founder
at
Obvi
Learn why this brand switched from Gladly to Gorgias

What’s the difference between Gorgias and Gladly?

Tell me more about how Gorgias’s AI outperforms Zendesk
Gorgias
Gladly
Conversational AI in email
Conversational AI in chat
Pre-built AI Actions 
Available across all plans 
Dedicated AI implementation team
Transparent, usage-based pricing
What about key ecommerce integrations?
Gorgias
Gladly
Recharge
Klaviyo
Attentive
Yotpo
Smile.io
Loop Returns
NetSuite
How do Gorgias Shopify Workflows compare to Zendesk?
Gorgias
Gladly
Customize sidebar with customer data
Perform actions in the ticket view
Embed customer data in canned responses
Embed actions in canned responses
Shopify variables within Rules
Let your AI Agent update Shopify
Let customer easily Track orders
Nail pre-sales with discount codes, stock levels, and visual product links
Drive revenue with campaigns targeted using Shopify data
Show CX’s impact with revenue reports
How are Gorgias’s reporting and analytics more out-of-the-box for ecommerce?
Gorgias
Gladly
Service level agreements (SLAs)
Custom ticket fields
Basic KPIs (FRT, RT, CSAT, etc)
Average handle time 
Revenue generated from support 
Ticket Intent trends 
Custom reporting 
Talk to me about pricing.
Gorgias
Gladly
Helpdesk pricing model
Per ticket
Per user seat
Per ticket
Entry price 
$10/month
$180/month
AI pricing model
Per resolution
Price
$0.50-$1/resolution
Unlimited users
Anything else I should know?
Gorgias
Gladly
Generate articles from past tickets with AI 
Publish interactive scripted automations on your website
Offer Order Management portals on your website
Offers Help Center and Contact Form
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