Actionable steps using the 80/20 rule

The 80/20 principle suggests that optimizing 20% of your landing page elements will drive the majority of the conversion lift. Essentially, you’ll leverage the top 20% of factors that contribute to 80% of the outcomes in website conversion.

Where most people struggle is knowing where to get started and which levers to pull. The short answer is that it depends on your timeline and budget.

In order to help solve this, we’ve built a comprehensive list of projects you could work on, sorted in the ICE scoring method. Impact (how much the project will move the needle), confidence (how much we estimate the probability of success to be), and ease (how long it will take to implement the project). Take a look and multiply each score to fully score each project, which will give you its priority. 

Once you decide on which route you’d like to take, determine the intervals at which you want to measure and report on impact.