Ply lets you build custom, productivity-boosting features into Gorgias that can connect to over 50 supported apps.Add a custom button to Gorgias conversations and define its functionality with Ply's custom overlay interfaces, pre-built integrations, and data and logic helpers. Ply features get contextual data from Gorgias, making them behave just like native features – except they're made just for you. Magic.You can also start conversations in Gorgias, create or update contacts, send messages, and more – from any supported app in Ply. For example, you can add a button to Gmail that adds messages to new or existing conversations in your Gorgias inbox, so your team can handle them.