88% of customers expect brands to have self-service customer service resources. They don’t want to draft an email, sit on hold, or wait for a customer service agent for basic information that should be readily available:

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• Your shipping, return, and refund policies 
• Product specifications (like sizing and materials)
• Product set-up and troubleshooting
• Your brand’s story, values, and mission 

Brands that use Gorgias’ self-service tools deflect up to 30% of tickets that don’t need agent attention. This ebook will empower you to create your first FAQ page with industry-leading examples, or expand the one you already have into a full help center.

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This ebook is for you if:

• You’re a growing brand interested in adding an FAQ page to your site
• You have an FAQ page and want to upgrade to a Help Center
• You're exploring impactful self-service tools like self-service order management