The Challenge: A wide product range and lacking bidet knowledge led to customer hesitation
As a leading brand in modern bidets, TUSHY faces a common ecommerce hurdle—customer hesitation. Since bidets aren’t mainstream, especially in North America, shoppers need more pre-sales help and education before committing to a purchase.
Shoppers often have concerns about product compatibility and installation, leading to uncertainty and lost sales. They’ll ask questions like:
- Will a bidet fit my toilet?
- Is installation complicated?
- Which bidet is right for me?
- What's the difference between the Wave and Oasis models?
Without immediate answers, many potential buyers abandon their purchase.
The Solution: Introducing AI Agent for Sales for one-to-one pre-sales assistance
TUSHY introduced an AI Agent for Sales to automate repetitive pre-sales questions while trying to drive conversions. With AI acting as a virtual shopping assistant, TUSHY’s human agents could focus on nurturing customer relationships, building retention, and offering post-sales support.
To eliminate friction in the buying journey, TUSHY’s AI Agent answers tickets related to:
- Bidet compatibility
- Product recommendations
- Installation guidance
"The AI Agent has been a game-changer for our team, especially with the launch of our latest bidet models. Expanding our product catalog has given customers more choices than ever, which can overwhelm first-time buyers. Now, they’re increasingly looking to us for guidance on finding the right fit for their home and personal hygiene needs.”
—Ren Fuller-Wasserman, Sr. Director of Customer Experience at TUSHY
Bidet compatibility
TUSHY’s AI Agent for Sales provides real-time guidance on bidet compatibility to help customers choose the right model:
AI Agent provides helpful measurement tips to help the customer determine compatibility. If a customer is unsure, they’re guided to another educational resource for further support—TUSHY’s Toilet Compatibility Quiz.
Personalized product recommendations
AI Agent also proactively engages potential buyers to address concerns before they abandon their carts:
In this example, the customer asks about a specific feature, temperature control, which AI Agent answers instantly. It provides a clear explanation of the feature, recommends products, and outlines requirements related to temperature control.
Once the customer determines those products aren’t compatible, AI Agent suggests more suitable alternatives to guide the customer closer to a sale.
Installation guidance
TUSHY’s AI Agent also answers questions about installation to ease customers’ concerns about how complex the process will be.
The team equipped AI Agent with Guidance documents and Help Articles containing all the necessary information related to product installation.
In this example, AI Agent answers the customer’s question about installing the Ace electric bidet seat:
Leveraging Gorgias Convert (Chat Campaigns), TUSHY’s AI agent proactively engaged a hesitant shopper concerned about installing the Ace electric bidet seat. By providing real-time guidance and step-by-step reassurance, AI Agent eased their worries—ultimately leading to a confident purchase.
“What amazed us most is that the AI Agent doesn’t just help customers choose the perfect bidet for their booty—it also provides measurement and fit guidance, high-level installation support, and even recommends all the necessary spare parts for skirted toilet installations. It’s ushering in a new era of customer service—one that’s immediate, informative, and confidence-boosting as people rethink their bathroom habits.”
—Ren Fuller-Wasserman, Sr. Director of Customer Experience at TUSHY
The Results: Conversational AI that drives sales
By stepping in at critical decision points, TUSHY’s AI agent reassured customers, offered personalized recommendations, and removed doubts—leading to higher conversion rates.
With AI Agent for Sales, TUSHY achieved:
- +15% chat conversion rate
- 2x more conversions from AI Agent vs. human agents
- 13x ROI
With AI Agent focusing on driving conversions, TUSHY’s team was thrilled to have one less metric to worry about. “We take great pride in our team of ‘real pooping humans’ handling the complex questions, and AI has taken a huge weight off their shoulders. They no longer have to focus on selling—it’s not exactly the most natural conversation between two people, after all,” Ren explains. “Instead, they can simply offer honest, helpful advice without the pressure of pushing a sale or delivering awkward closing lines.”
“Too often, a great interaction is diminished when a customer feels reduced to just another transaction. With AI, we let the tech handle the selling—unabashedly, if needed—so our future customers can ask anything, even the questions they might be too shy to bring up with a human. In the end, everybody wins!"
—Ren Fuller-Wasserman, Sr. Director of Customer Experience at TUSHY
Why AI for sales?
By leveraging AI for real-time shopping assistance, TUSHY transformed the buying experience, making it seamless and confidence-boosting. The AI sales agent now plays a key role in engaging, educating, and converting customers, proving that AI isn’t just for support—it’s a powerful sales tool.
Already using AI Agent for support? Learn how AI Agent for Sales offers personalized shopping assistance to drive conversions. Or talk to our team to learn how AI Agent can automate your support for faster resolutions and higher efficiency.
