Gorgias vs.

Zowie

Zowie's AI is more expensive and less developed.

All your workflows, all in one place. Gorgias’s unified platform allows you to manage every aspect of customer support on every channel — so that agents can focus on high-value conversations and driving sales.
4.6 G2 Rating
4.3 Shopify App Store Rating
4.1 Trust Pilot Rating
Join thousands of brands who switched to Gorgias

Why 15,000+ ecommerce brands choose Gorgias over Zowie

More interested in the nitty gritty? Jump to our in-depth feature comparison here.
Shopify
AI
Integrations
Enterprise
All-in-one
Shopify

Gorgias is the #1 Shopify helpdesk

Shopify is an investor in Gorgias, and our entire platform has been built around Shopify from the very beginning.

While Zowie connects to Shopify, it has very shallow capabilities in your helpdesk workflows.

You cannot use Shopify data to automatically sort tickets, personalize messages, or update orders – which means extra clicks and tab switches on every single ticket.

AI

Answer emails with humanlike AI on Gorgias

Gorgias’s AI Agent answers emails like a human, with empathy and personalization, to automatically resolve up to 60% of your emails.

Zowie lacks generative AI with an Emailbot that redirects inquiries to an external chatbot, creating a disjointed and frustrating customer experience.

Gorgias gives you more ways to review, QA, and improve AI accuracy with feedback.

Integrations

Connect your ecommerce tech stack

Gorgias is a one-tab tool. We focus on high-quality integrations with tools most ecommerce brands use.

Enjoy easy-to-set-up integrations with Skio, Attentive, Okendo, and Smile.io that are unavailable on Zowie. Plus, Gorgias integrates with 100+ additional apps to sync data and stay efficient with workflows for inbox management, message personalization, and more.

Enterprise

Powerful enough for top Shopify Plus brands

Gorgias is enterprise-ready.

Onboard on Gorgias's secure and reliable platform with hands-on implementation, custom integrations, SMS support, advanced analytics and ticket management, support for multi-brand and multi-language, and more — that’s why 40% of the 250 largest stores on Shopify choose Gorgias.

All-in-one

All the features you need in one place

Gorgias's helpdesk is built for any size team.

Zowie's helpdesk lacks basic features like inbox Views, variables and Actions for macros, and self-serve Flows and Order Management from Shopify.

With Zowie, ecommerce brands have to set up APIs and build rule-based automations (one at a time) for each question they want answered.

Shopify
Gorgias is the #1 Shopify helpdesk

Shopify is an investor in Gorgias, and our entire platform has been built around Shopify from the very beginning.

While Zowie connects to Shopify, it has very shallow capabilities in your helpdesk workflows.

You cannot use Shopify data to automatically sort tickets, personalize messages, or update orders – which means extra clicks and tab switches on every single ticket.

cta image 1
AI
Answer emails with humanlike AI on Gorgias

Gorgias’s AI Agent answers emails like a human, with empathy and personalization, to automatically resolve up to 60% of your emails.

Zowie lacks generative AI with an Emailbot that redirects inquiries to an external chatbot, creating a disjointed and frustrating customer experience.

Gorgias gives you more ways to review, QA, and improve AI accuracy with feedback.

cta image 1
Integrations
Connect your ecommerce tech stack

Gorgias is a one-tab tool. We focus on high-quality integrations with tools most ecommerce brands use.

Enjoy easy-to-set-up integrations with Skio, Attentive, Okendo, and Smile.io that are unavailable on Zowie. Plus, Gorgias integrates with 100+ additional apps to sync data and stay efficient with workflows for inbox management, message personalization, and more.

cta image 1
Enterprise
Powerful enough for top Shopify Plus brands

Gorgias is enterprise-ready.

Onboard on Gorgias's secure and reliable platform with hands-on implementation, custom integrations, SMS support, advanced analytics and ticket management, support for multi-brand and multi-language, and more — that’s why 40% of the 250 largest stores on Shopify choose Gorgias.

cta image 1
All-in-one
All the features you need in one place

Gorgias's helpdesk is built for any size team.

Zowie's helpdesk lacks basic features like inbox Views, variables and Actions for macros, and self-serve Flows and Order Management from Shopify.

With Zowie, ecommerce brands have to set up APIs and build rule-based automations (one at a time) for each question they want answered.

cta image 1
See how Gorgias provides brands with the support they need to serve their customers.

Gorgias outperforms competitors
across the board

Don’t just take it from us, here’s what brands have to say about why Gorgias is better than the rest
G2 Rating
0/5
Shopify Rating
0/5
Trustpilot Score
0/5
G2 Ease of Setup
0/10
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
0/5
0/5
0/10
0/5
0/5
0/5
0/10
0/5
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
0/5
0/5
0/10
0/5
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
0/5
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0/10
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Hear directly from brands why they chose Gorgias

Read case study
Eliminate turnaround times and create exceptional customer experiences
Monday used to be the hectic day. We were flooded with the influx of inquiries and we needed to keep up with everything. With Gorgias Automate, shoppers get their answers solved, even outside of business hours.
Addison Debter
,
Head of Customer Service
at
Kirby Allison
Read case study
“I already love Gorgias because its email and chat capabilities are ahead of the competition, so I trust Gorgias to also build the best AI Agent.”
Tosha Moyer
,
Senior CX Manager
at
Psycho Bunny
Read case study
At 6pm on the second day of Black Friday week, our CX agent said: ‘Alright, I’ll see you tomorrow. We’re at inbox zero.’ Without Automate, that wouldn’t happen.
Ron Shah
,
CEO and Co-Founder
at
Obvi

What’s the difference between Gorgias and Zowie?

Tell me more about how Gorgias’s AI outperforms Zendesk
Gorgias
Zowie
Conversational AI in email
Conversational AI in chat
Pre-built AI Actions 
Available across all plans 
Dedicated AI implementation team
Transparent, usage-based pricing
How do Gorgias Shopify Workflows compare to Zendesk?
Gorgias
Zowie
Customize sidebar with customer data
Perform actions in the ticket view
Embed customer data in canned responses
Embed actions in canned responses
Shopify variables within Rules
Let your AI Agent update Shopify
Let customer easily Track orders
Nail pre-sales with discount codes, stock levels, and visual product links
Drive revenue with campaigns targeted using Shopify data
Show CX’s impact with revenue reports
How are Gorgias’s reporting and analytics more out-of-the-box for ecommerce?
Gorgias
Zowie
Service level agreements (SLAs)
Custom ticket fields
Basic KPIs (FRT, RT, CSAT, etc)
Average handle time 
Revenue generated from support 
Ticket Intent trends 
Custom reporting 
Talk to me about pricing.
Gorgias
Zowie
Helpdesk pricing model
Per ticket
Per user seat
Per ticket
Entry price 
$10/month
Hidden
AI pricing model
Price
Unlimited users
Anything else I should know?
Gorgias
Zowie
Generate articles from past tickets with AI 
Publish interactive scripted automations on your website
Offer Order Management portals on your website
Offers Help Center and Contact Form
What about key ecommerce integrations?
Gorgias
Zowie
Recharge
Klaviyo
Attentive
Yotpo
Smile.io
Loop Returns
NetSuite
Join the 15,000+ brands that use Gorgias every day