Gorgias vs.

Front

Gorgias is built for ecommerce. Front is built for internal teams.

Gorgias is a comprehensive customer service tool for ecommerce, powering teams to handle tasks like refunds or customer order tracking on one tab. Front is an internal messaging tool for large teams in B2B industries.

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Join leading brands who switched to Gorgias

Why 15,000+ ecommerce brands choose Gorgias over Front

Shopify

AI

Integrations

Test

All-in-One

Shopify

Gorgias is the #1 Shopify helpdesk

Shopify is an investor in Gorgias, and our entire platform has been built around Shopify from the very beginning.

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With Front, you need at least two tabs open. One for Front, to respond to messages, and one for Shopify, where you can access the customer information you need, like order numbers and addresses.

AI

Resolutions, not just replies

Gorgias’s AI Agent answers emails like a human — including the ability to perform Actions like updating orders, subscriptions, returns, and more.

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Gorgias connects directly with Shopify to fully resolve customer inquiries, whereas Front’s AI can only draft email responses that still require human approval, answer FAQs, and recommend articles. Save your agents and customers time with the more powerful AI.

Integrations

Connect your ecommerce tech stack

Gorgias is a one-tab tool. Gorgias connects to key ecommerce apps: sync data across tools, build workflows to prioritize tickets and send automatic responses, and push updates without switching tabs.

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With Gorgias’s 100+ ecommerce integrations, you can view detailed customer information, have seamless conversations between marketing and support, and easily make instant changes. Front is a simple messaging tool that doesn’t integrate with any ecommerce tools other than Shopify (and even that integration is very shallow).

Test

Test responses to gauge accuracy

Gorgias’s AI Agent offers a free test environment where you can see how AI Agent would answer common questions.

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Once you’re satisfied with the responses, AI Agent is able to fully respond and resolve customer inquiries.

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By contrast, Front’s AI can only draft responses that still require an agent to approve and send them. This means agents spend valuable time vetting responses to basic tickets instead of focusing on conversations that need a human touch.

All-in-One

Go beyond with Conversational AI, Flows, and Convert

Gorgias is a comprehensive customer service platform built for ecommerce support teams. Front does not offer conversational AI that actually resolves issues, Convert for on-site revenue generation, or Flows and Order Management to improve your website’s CX.

‍

Consolidate your tools to avoid separate vendors and switching between platforms.

Shopify

Gorgias is the #1 Shopify helpdesk

Shopify is an investor in Gorgias, and our entire platform has been built around Shopify from the very beginning.

‍

With Front, you need at least two tabs open. One for Front, to respond to messages, and one for Shopify, where you can access the customer information you need, like order numbers and addresses.

AI

Resolutions, not just replies

Gorgias’s AI Agent answers emails like a human — including the ability to perform Actions like updating orders, subscriptions, returns, and more.

‍

Gorgias connects directly with Shopify to fully resolve customer inquiries, whereas Front’s AI can only draft email responses that still require human approval, answer FAQs, and recommend articles. Save your agents and customers time with the more powerful AI.

Integrations

Connect your ecommerce tech stack

Gorgias is a one-tab tool. Gorgias connects to key ecommerce apps: sync data across tools, build workflows to prioritize tickets and send automatic responses, and push updates without switching tabs.

‍

With Gorgias’s 100+ ecommerce integrations, you can view detailed customer information, have seamless conversations between marketing and support, and easily make instant changes. Front is a simple messaging tool that doesn’t integrate with any ecommerce tools other than Shopify (and even that integration is very shallow).

Test

Test responses to gauge accuracy

Gorgias’s AI Agent offers a free test environment where you can see how AI Agent would answer common questions.

‍

Once you’re satisfied with the responses, AI Agent is able to fully respond and resolve customer inquiries.

‍

By contrast, Front’s AI can only draft responses that still require an agent to approve and send them. This means agents spend valuable time vetting responses to basic tickets instead of focusing on conversations that need a human touch.

All-in-One

Go beyond with Conversational AI, Flows, and Convert

Gorgias is a comprehensive customer service platform built for ecommerce support teams. Front does not offer conversational AI that actually resolves issues, Convert for on-site revenue generation, or Flows and Order Management to improve your website’s CX.

‍

Consolidate your tools to avoid separate vendors and switching between platforms.

See how Gorgias provides brands with the support they need to serve their customers.

Gorgias outperforms competitors across the board

Don’t just take it from us, here’s what brands have to say about why Gorgias is better than the rest

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Shopify Rating

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Shopify Rating

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G2 Ease of Setup

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Hear directly from brands why they chose Gorgias

Read case study↗

Eliminate turnaround times and create exceptional customer experiences

“Gorgias is a great tool — streamlined and connected with Shopify in a really straightforward way that makes it easy to handle customer orders. Gorgias really helps eliminate the turnaround times for getting back to customers in a timely fashion."

Addison Debter

,

Head of Customer Service

at

Kirby Allison

Read case study↗

Capabilities ahead of the competition

“I already love Gorgias because its email and chat capabilities are ahead of the competition, so I trust Gorgias to also build the best AI agent. And having all our CX tools within the same system is important — I don’t want yet another dashboard to check.”

Tosha Moyer

,

Senior Customer Experience Manager

at

Psycho Bunny

Read case study↗

"Gorgias AI Agent is going to be a game-changer for us during BFCM. Immediate, personalized responses reduce the volume of repetitive inquiries and ensure our community feels supported during the busiest time of the year. Our community members have even mistaken the AI Agent for a real person, which speaks volumes about how well it aligns with our brand voice.”

Zoe Cranney

,

Community Experience Expert

at

LSKD

Tell me more about how Gorgias’s AI outperforms Zendesk

Gorgias

Front

Conversational AI in email

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Conversational AI in chat

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Pre-built AI Actions

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Available across all plans

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Dedicated AI implementation team

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Transparent, usage-based pricing

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What about key ecommerce integrations?

Gorgias

Front

Recharge

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Klaviyo

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Attentive

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Yotpo

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Smile.io

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Loop Returns

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NetSuite

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How do Gorgias Shopify Workflows compare to Zendesk?

Gorgias

Front

Customize sidebar with customer data

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Perform actions in the ticket view

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Embed customer data in canned responses

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Embed actions in canned responses

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Shopify variables within Rules

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Let your AI Agent update Shopify

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Let customer easily Track orders

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Nail pre-sales with discount codes, stock levels, and visual product links

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Drive revenue with campaigns targeted using Shopify data

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Show CX’s impact with revenue reports

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How are Gorgias’s reporting and analytics more out-of-the-box for ecommerce?

Gorgias

Front

Service level agreements (SLAs)

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Custom ticket fields

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Basic KPIs (FRT, RT, CSAT, etc)

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Average handle time

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Revenue generated from support

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Ticket Intent trends

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Custom reporting

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Talk to me about pricing.

Gorgias

Front

Helpdesk pricing model

Per ticket

Per user seat

Per ticket

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Entry price

$10/month

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AI pricing model

Per resolution

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Price

$0.50-$1/resolution

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Unlimited users

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Anything else I should know?

Gorgias

Front

Generate articles from past tickets with AI

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Publish interactive scripted automations on your website

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Offer Order Management portals on your website

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Offers Help Center and Contact Form

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Join the 15,000+ brands that use Gorgias every day

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