Net promoter score (NPS) is a bread-and-butter metric for a reason. If customers would recommend you to a friend, they are likely (but not guaranteed) to stay loyal to your brand. They’re also, of course, likely to send additional business your way.
Who does this? Jaxxon, Good American, Dr. Squatch
How to implement this tip? We recommend you set up a process to monitor your NPS score. Specifically:
For example, you can include gift cards or send an automatic email from the founder if the order is canceled. You should communicate proactively with your customers when you’re informed about exceptional delays from carriers or when a product is out of stock. Activate your phone support channel and use it as a final line of defense to keep your best customers if they have a negative experience.
📚 Get more context and in-depth tips in our article on calculating and improving NPS.
