Most brands let customers reach out via social media channels, but don’t take advantage of those channels for proactive engagement. But brands that do can expect a 4% increase in revenue.
Who does this? Glamnetic sends a welcome message to their followers on Instagram to welcome them to the brand.
Why 4% lift? Brands that invest time on building an Instagram audience tend to have 40 times more followers than monthly orders. If you convert 0.1% of your followers monthly, that’s 4% more orders for your store.
How to implement this tip? Go through your followers list on Instagram and send them a welcome DM, with something like to the copy below:
“Welcome to [brand] 🙌. We love sharing our story with our community. As a new member, here’s a 10% discount code: [coupon]. Please try out our products or reply here if you have any questions!”
Then track the discount code usage in Shopify’s “Sales by discount” analytics.
📚 Get more context and in-depth tips in our article on sending welcome DMs to new Instagram followers.
